Job Description :
Job Title: Digital Marketing Executive
Location: Gurugram
Job Description:
We are looking for a talented and driven Digital Marketing Executive to join our dynamic marketing team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing strategies that promote products and services. You will work closely with cross-functional teams to build online campaigns that increase brand awareness, drive traffic, and generate leads. Your role will involve hands-on execution and optimization of various digital marketing channels to ensure success and maximize ROI.
Key Responsibilities:
Developing Digital Marketing Strategies:
- Implement digital marketing campaigns across various online channels, such as SEO, SEM, social media, content marketing, and email marketing.
- Develop strategies for brand awareness, lead generation, and customer engagement to achieve business goals.
SEO (Search Engine Optimization):
- Conduct keyword research to identify opportunities for organic growth.
- Optimize website content and landing pages for search engines.
- Monitor and analyze SEO performance and adjust strategies as needed to improve rankings.
Social Media Marketing:
- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) and develop content calendars.
- Plan, create, and post engaging content to grow the company’s social media presence.
- Analyze social media metrics and trends to optimize engagement and reach.
PPC (Pay-Per-Click) Advertising:
- Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Optimize ad campaigns for maximum ROI and conversions.
- Monitor and adjust bids, ad copies, targeting, and keywords to ensure campaign effectiveness.
Content Marketing:
- Develop, edit, and curate content (blogs, articles, infographics, videos) to drive traffic and engage the target audience.
- Work with the design team to create visually appealing and informative content.
- Ensure that content aligns with the company’s brand and voice.
Email Marketing:
- Develop email marketing campaigns and newsletters to engage customers and drive conversions.
- Segment email lists and personalize emails for targeted campaigns.
- Analyze open rates, click-through rates, and other email metrics to improve future campaigns.
Analytics and Reporting:
- Use tools like Google Analytics, social media insights, and other analytics platforms to track campaign performance.
- Provide regular reports on digital marketing performance, traffic analysis, and ROI.
- Identify trends and opportunities to optimize campaigns.
Market Research:
- Conduct competitor analysis to understand market trends and identify opportunities for growth.
- Monitor industry news and digital marketing innovations to ensure campaigns are up-to-date and competitive.
Collaboration and Teamwork:
- Collaborate with the creative, design, and sales teams to align marketing strategies with business objectives.
- Coordinate with the product and customer service teams to ensure a seamless customer experience and consistent messaging.
Budget Management:
- Manage digital marketing budgets and ensure cost-effective allocation of resources across campaigns.
- Ensure that all digital marketing activities stay within budget while achieving optimal results.
Branding and Online Reputation Management:
- Ensure the brand’s message is consistent across all digital channels.
- Monitor online mentions and manage the brand's online reputation through proactive engagement.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of proven experience in digital marketing or a similar role (internship experience included).
- Strong knowledge of SEO, SEM, PPC, email marketing, content creation, and social media marketing.
- Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent written and verbal communication skills.
- Creative, detail-oriented, and a team player with a proactive approach to problem-solving.
Why Join Us?
- Exciting Career Growth: Opportunities for career development and progression in the marketing field.
- Innovative Culture: Be part of a forward-thinking company that encourages creativity and new ideas.
- Collaborative Environment: Work alongside passionate, experienced professionals who support your growth.
Job Type:
Working Hours:
- 9:30 AM to 6:30 PM
- Monday to Friday